What Canva is
Canva is a browser and mobile design tool built for people who are not designers. You pick a template, change the text, colours and images, and download or publish the result. It handles social media graphics, presentations, posters, documents, simple video and more, and includes AI tools for generating and editing images and text.
Pricing
Based on public pricing information checked in October 2026:
- Free: a permanent plan, not a trial, with a large set of templates and stock assets.
- Pro: reported between about $15 and $18 a month for one person, with a discount for paying yearly. Sources disagree, which suggests a recent change, so check Canva’s pricing page.
- Teams / Business: priced per person and higher than Pro. Adding a second user moves you onto this plan.
Who it suits
Canva is the default choice for a small business, marketer or teacher who needs good-looking graphics quickly and does not want to learn design software. Many people never need more than the free plan.
Who should look elsewhere
Professional designers who need precise control over typography, vector artwork or print production will still want dedicated design software. If you already pay for Adobe Creative Cloud, Adobe Express is worth a look because it works with your existing Adobe files and fonts.
Bottom line
For everyday marketing graphics, Canva is hard to beat on ease of use. Start free, and pay for Pro only when you need the brand kit, background remover or resize tools.